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Southern New England Chapter of SWCS
Strategic Plan
July 2001
ISSUE I: The Continued & Increased Success of Southern New England Chapter of the Soil and Water Conservation Society
Recruit New Members
    • Offer discounted membership at meetings 
    • Target non-traditional members 
    • Develop, in partnership with other societies and organizations, a "new employee" packet of society brochures 
    • Each existing SNEC-SWCS member will recruit a new member 

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Retain Active Members
    • Survey members re:/ interests for meeting topics & willingness to help out 
    • Encourage mentoring between BoD members and non-active, but willing, members 
    • Establish "To Do" list and ways to get involved for interested members 
    • Develop and send out a "new member" packet 

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Regain Lost Members
    • Utilize database from Ankeny to contact recent dropped members directly 
    • Use postcards as direct contact from Chapter to dropped members to determine reason for discontinuing membership 

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Develop Partnerships
    • Send Newsletters to partners 
    • Use e-mail to contact partners 
    • Survey partners for needs and how SWCS can fit their activities 
    • Involve at least one partner in every meeting / conference 

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Fundraising
    • Solicit sponsors for chapter newsletter 
    • Apply for grants 
    • Partner to share expenses 
    • Explore trade shows, display space as fundraisers 
    • Re-establish newsletter subscriptions 

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Public Relations
    • Maintain Website - 
      • Get linked to partner pages 
      • Use updated photos 
      • Maintain by BoD 
    • Publish Newsletters 
    • Advertise availability of Ground Water Models (one in each state) 
    • Update chapter display board 
    • Display at Agricultural Fairs / events 
    • Use Press Releases for grants/awards/conferences etc. 
    • Use NRCS This Week and other similar publications to highlight our activities 

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Student Chapter Development
    • Assist with development of Student Chapters in Massachusetts and Rhode Island 
    • Create a scholarship to pay the first year of membership to SWCS for any graduating senior who was a student member and will remain in the SNEC 

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Develop Membership Database
    • Utilize Ankeny’s Y2K database – when available 
    • Make database available to partners 
 
 
ISSUE II: Professional Development and Public Information & Education
Provide Opportunities for Networking to Members
    • Develop membership directory with contact information 
    • Provide space in newsletter & website for job opportunities 

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Encourage and Support Scholarship & Grants Programs
    • Envirothon 
    • Soil Judging Teams 
    • Advertise these programs in newsletter & website 
    • Enhance existing grants program 

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Hold Professional Development Workshops
    • Winter & Summer Meetings 
    • Mini technical sessions (in the Field) 

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Encourage and Promote CPESC and Stormwater Training
    • Contact and work closely with IECA regarding CPESC and SQS information 

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Update Existing Outreach Database
    • Gather Partnership information 
    • "Specialist" database of potential speakers 

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